Glossy: Founder Jordan Samuel on Launching Less Products

Glossy: Founder Jordan Samuel on Launching Less Products

Jordan Samuel, a former ballet dancer, launched his eponymous skin care brand in 2013, with just two products: The After Show Treatment Cleanser and the Hydrate Facial Serum. In this episode of the Glossy Beauty Podcast, he discusses his unique trajectory from ballet dancer to brand founder, the autonomy he’s been able to maintain by being carefully selective with retail partnerships, and staying small, and why launching less makes a big difference.

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