Last year, Jordan Samuel Pacitti, aesthetician and founder of Jordan Samuel Skin, posed a question on Instagram: “Why does bad skincare advice gain so much traction on social media?” In the slides that followed, Pacitti answered his own question: “Because skincare — when done right — is often boring. Good skincare is consistent. But doing the same routine day in and day out doesn’t make for compelling content.” And perhaps the most “boring” of all when it comes to a solid skincare routine is that “there are no instant results.”